Web Development
& Digital Marketing
Our Programs Now Begin Each Month
The Web Development & Digital Marketing program is designed to teach students the core concepts and applications of Web Development & Digital Marketing based on current industry practices. In the Web Development & Digital Marketing program, students perform hands-on functions as a team utilizing examples that simulate actual Web Development and Digital Marketing processes.
Adobe Certified Professional in Web Authoring
Create, code, and manage dynamic websites with Adobe Dreamweaver's coding engine. Learn and edit HTML, CSS, and other web standards and use visual aids to reduce errors and speed up site development.
Coding
Developers use computer languages to encode how a site’s visitor sees its content, the visual form, and certain functions.
Developer Tools
Every modern web browser includes a powerful suite of developer tools. These tools do a range of things, from inspecting currently-loaded HTML, CSS and JavaScript to showing which assets the page has requested and how long they took to load.
Search Engine Optimization
Search engine optimization is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic rather than direct traffic or paid traffic
Analytics & Reports
Web analytics is the measurement, collection, analysis, and reporting of web data to understand and optimize web usage. Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research and assess and improve website effectiveness
Content
Web content refers to the textual, aural, or visual content published on a website. Content means any creative element, for example, text, applications, images, archived e-mail messages, data, e-services, audio and video files, and so on. Web content is the key behind traffic generation to websites.